— Good afternoon! Thank you for agreeing to the interview. Tell us a little bit about Gizbo Casino.
— Thank you for the opportunity to chat. Gizbo Casino is a relatively young project that aims to offer its customers a unique experience with a wide range of games and sports betting options. Our goal is to combine gambling and gaming experience, creating a convenient and secure platform for users.
— This is a fairly young project. What challenges do new casinos face?
— We rarely encounter problems that are typical for young projects. The status of a new casino from a well-known advertiser with a strong reputation, as in our case, makes a big difference. Taken together, one of the main challenges is gaining the trust of players, especially in an oversaturated market. In addition, you may occasionally encounter situations related to choosing the right game providers and providing high-quality customer service.
— Do software vendors easily start working with young casinos?
— It depends on various factors. Some providers are more supportive of new projects, especially if they see potential in them. However, in most cases, the stability and reputation of the casino is important to providers, so young startups may face some difficulties at the start.
In our case, thanks to the trust and reliability of the direct advertiser, there are no problems with connecting well-known providers to the new product. We were given a choice of unique, exclusive games from popular providers, as well as promotions.
— The company operates several casinos at once. Do you have to compete with other child sites? How is this problem solved?
— Within the framework of our projects, it is not quite correct to talk about competition. Each new product is the opening of a new market segment. The market is quite large and constantly growing.
— How does Gizbo differ from other casinos?
— We are focused on creating an integrated platform for gambling and gaming experience. We also offer unique functionality, such as a bonus store with internal currency. Here you can buy free spins and loot boxes with cash prizes for crystals. In addition, we organize tournaments with different strategies and hold exclusive promotions that also create differences from other sites.
— Gizbo unites a casino and a bookmaker. Which section is most popular?
— Each of the sections has its own audience. We are actively developing sports and esports areas so that users can meet all their needs in one project. But still, our main specialization is a casino.
— What principles do you base your cooperation with partners on?
— First of all, it is a dialogue. Even before the start, we discuss how the work will be structured, what our expectations for the transaction are, and what they are for the partner. We try to synchronize long-term goals with each partner and work in tandem. Secondly, the agreements reached must be respected. If something doesn’t go according to plan, we try to solve the problem together.
— What kind of cooperation are you proud of? Tell us about interesting advertising campaigns.
— We can name quite big names of casino bloggers that we work with. You’ve probably heard about Melstroi’s stream with a deposit of more than $800,000 on Gizbo. There are many other streamers who have also made great strides. However, we take into account their desire for privacy and are proud of all our partners.
— Is affiliate marketing more effective than regular advertising or not?
— Performance marketing involves the use of all advertising channels, and affiliate marketing is one of them. At the start of a new project, this method of attracting casino traffic is more effective, but at the moment, if we talk about Gizbo, our affiliate program leads to more traffic.
— Do you think that welcome promo offers and reload bonuses still attract customers effectively? Or is it time to look for new formats?
— Welcome and reload bonuses are still effective tools for attracting customers, but you need to adapt them and innovate in their recommendations. For example, package offers and personalized promotions are becoming increasingly popular. We are just moving in this direction, and I think we have succeeded in implementing the Gizbo project.
— How do you choose slots for promotions with free spins?
— We choose slots for promotions based on their popularity among players, novelty in the market and quality indicators from providers. You also need to consider which games offer high odds and interesting bonus features.
— Gizbo regularly holds tournaments with different strategies. Tell our readers more about them.
— Gizbo tournaments are organized to give players the opportunity to test their skills and get valuable prizes. We offer tournaments with various strategies, such as bet, spin, points, rate, win, factor, series. This allows you to attract an audience and maintain interest in our casino.
— How is the prize pool formed in tournaments?
— The prize pool is formed in different ways and depends on what tournaments we are talking about. They can be divided into competitions that we conduct independently (regularly) and those that we organize together with providers. For regular tournaments, the prize pool is calculated independently; for joint tournaments, it is calculated together with the provider. Also, do not forget about competitions that last a year or even two, at providers. We always try to make the prizes significant, so that players feel motivated and willing to participate. Tournaments are designed for all categories of players.
— Do you have statistics on the most popular payment instruments used by players? Are cryptocurrencies replacing conventional bank cards or not?
— Currently, traditional bank cards remain among the most popular methods, but cryptocurrencies show permanent growth. We expect this trend to continue, as more and more players prefer the anonymity and security that digital coins provide. Also, in order to increase the number of clients who resort to cryptocurrency, we will soon add a unique feature that will allow us to fully participate on the platform using digital coins as the main currency.
— What can you say to someone who blames online casinos for the development of gambling addiction? Is it really because of slot machines?
— This is a difficult question. Online casinos, like other forms of entertainment, should offer a safe and responsible game experience. We understand the importance of control and always strive to provide tools for self-regulation, such as deposit limits and session times, as well as the possibility of self-exclusion. Users are responsible for participating in the games. We support our clients with training and preventative measures. We always take a conscious approach to the game and work to create a safe environment. Games should be fun, so we do everything possible to ensure that users can control their actions.
— What do you think are the most important criteria for players when choosing a casino?
— One of the key criteria is ownership. Users want to play on the same platform as their friends, acquaintances, and favorite bloggers. Security, quality of customer service, unique functionality and availability of attractive bonuses are also important factors. And, of course, players pay attention to the reviews and reputation of the casino.
— What trends do you see in the gaming industry?
— We see the growing popularity of mobile games, the introduction of VR and AR technologies, and the use of artificial intelligence to improve the gaming experience. Cryptocurrencies are also becoming increasingly important in this area.
— What is planned for the near future? What should players keep an eye on?
— We are planning to release new features and games, as well as some exciting tournaments. The platform has a page with promo offers and current promotions. We always try to come up with something interesting for the infopods. For example, an advent calendar will be launched for the New Year. We advise you to keep an eye on our updates, so as not to miss out on interesting things.