— Thank you for agreeing to the interview! Can you describe the R7 platform in more detail to those users who are not familiar with it?
— Thank you for the opportunity to tell us about our casino! R7 is not just a place for gambling entertainment, but a whole world of unique opportunities and privileges. We offer a huge variety of games, generous daily bonuses such as cashback and loot boxes with incredible prizes, and we have an exclusive VIP program. At the last level of loyalty, our visitors will receive an amazing bonus-a luxury Lexus RX.
We are also actively implementing the latest developments to make the game even more fun and safe. The modern design in yellow and black tones and innovative features of the platform ensure the comfort and enjoyment of gambling entertainment. Fast payouts and round-the-clock support are standard for us, because at R7 we strive to offer our customers the best!
— The project was launched this year. What challenges do young sites face?
— Like all young sites, we face a number of challenges, such as attracting and retaining users, ensuring competitiveness in the market and constantly improving our product. We are actively working on these tasks to provide our users with the best service and an unforgettable gaming experience.
— How do you attract your audience?
— We do this through various marketing approaches and strategies. In our arsenal, we test and integrate experimental traffic, which allows us to find the most effective ways to attract new visitors. We use a comprehensive approach that includes both proven and innovative methods to ensure stable growth and development of our brand.
— Tell us about interesting advertising campaigns and collaborations.
— We have already conducted several successful projects of both types. For example, our joint projects with popular streamers and media personalities have attracted many new users thanks to live broadcasts and unique content.
— Do you think that the online casino niche is full now?
— It is really very competitive, but this does not mean that it is crowded. There is a significant demand for diverse and innovative game offerings. Success in this niche depends on the ability to offer a unique user experience, high-quality service, and attractive bonuses. Companies that can adapt to the rapidly changing preferences of players and use advanced marketing strategies have a good chance of success.
— Operators often develop several projects. For example, Fun Fusion N. V. owns R7 and Kent casinos. Why do companies use this strategy?
— First, it allows us to diversify risks: if one project faces difficulties, others are able to compensate for losses. Second, different brands can target different audiences, meeting the diverse preferences and needs of players. This allows you to reach a larger market and attract customers.
In addition, several projects provide an opportunity to experiment with different marketing and operational strategies, finding the most effective approaches. It also helps the company to strengthen its presence in the market and strengthen its competitive advantage. Ultimately, this strategy contributes to sustainable business growth and development.
— You offer players a welcome package, cashback, loot boxes, and reloads. Tell us, what are the most popular bonuses?
— We offer players a wide range of bonuses, including a velcom pack, cashback, loot boxes, and reloads. Among them, cashback is always the most popular. This is a top bonus that attracts a large number of users with its ability to return part of the lost funds.
Loot boxes are our unique offer, which is provided with a certain level of loyalty. Although they are not immediately available, our customers love them very much for their variety and valuable prizes.
In addition, we found that birthday bonuses and upgrades to a new level of loyalty are also very popular among our visitors. These bonuses add a personalized approach and encourage active play.
Our store, where visitors can exchange their accumulated entertainment points for real money or valuable bonuses, is also very popular. This format allows users to choose rewards according to their liking and increases their engagement in the game process.
— How do you choose the providers whose slots will be presented in the casino?
— It is carried out carefully and deliberately. We take into account several key factors. First of all, it is the reputation and reliability of the provider. We only work with trusted partners who have proven themselves to be reliable and honest.
The variety and quality of gambling entertainment is also important. We choose providers that offer a wide range of slots with different themes, high-quality graphics and unique game mechanics. Innovation and unique offerings also make a big difference. We prefer providers that introduce new technologies and offer original game solutions.
Compatibility and ease of integration is another important aspect. Games should be easily integrated with our platform and support all devices, including mobile ones. In addition, providers must have all the necessary licenses and certificates confirming compliance with international standards.
This approach allows us to offer visitors high-quality and diverse content, meeting their needs and providing a high level of gaming experience.
— High RTP is part of your marketing strategy. Why isn’t the catalog sorted by return percentage?
— High RTP (percentage of return to player) is an important part of our marketing strategy, as it attracts visitors who are looking for high chances of winning. Our catalog is not sorted by RTP for several reasons.
First, the introduction of such a feature may lead users to concentrate only on slots with high RTP, leaving out other entertainment with interesting mechanics and unique processes. We want our visitors to enjoy the variety that we offer and try different games, and not just limit themselves to those where the return rate is higher.
Second, RTP is a floating metric. It is designed for a long-term period and is based on millions of games. If one client is lucky on a certain slot, it does not guarantee that the other will be just as lucky. Focusing solely on RTP can create a false impression of winning chances.
We aim to diversify the experience of our users so that they can enjoy all aspects of slots-graphics, bonus features, themes and unique mechanics. Information about RTP is available in game descriptions, which allows customers to make informed decisions. However, our main goal is to provide a fun and diverse experience in which each user will find something to their liking.
Thus, the lack of RTP sorting helps maintain balance and encourages visitors to explore and enjoy the full range of our gaming offerings, rather than being limited to certain high-return slots.
— What is the average time to withdraw money from your casino? Is it possible to provide instant cashout?
— The average withdrawal time from our casino is up to 30 minutes. Of course, this depends on the cache size: we try to process small ones as quickly as possible, while larger ones may require additional verification. However, the average always stays up to half an hour.
For regular players, we have a quick withdrawal rule that allows them to process their requests as quickly as possible. We are also actively working on implementing instant cashout. This task is managed by professionals from our development department, and we are committed to making this feature available soon.
— The R7 loyalty program has 15 levels. A Lexus car is being raffled off among VIP customers. Are there any candidates for it yet?
— Achieving this level requires considerable effort and time, and the program was designed in such a way that it takes a long period of time to complete, rather than several months. However, we are already seeing a certain segment of players who, thanks to their activity and dedication, will sooner or later reach the coveted prize. We are proud to be able to offer such meaningful rewards to the most loyal customers, and continue to create unique opportunities and privileges for VIP players.
— How is the casino bonus program developed in general? Do you conduct player surveys or set up a focus group?
— The development of a casino bonus program begins with a detailed analysis and evaluation of the effectiveness of previous loyalty programs. This process allows us to accumulate invaluable experience and apply it to new projects. However, we also actively interact with players to understand their overall level of satisfaction. We conduct surveys to find out what our customers like or don’t like, as well as what improvements they would like to see.
The collected data helps you create bonus programs that best meet your users ‘ expectations and preferences. In addition to surveys, we carefully analyze statistics and game metrics to evaluate the effectiveness of various bonuses and their impact on user activity and loyalty. In this way, we ensure the relevance and attractiveness of our offers and meet the needs of our customers.
— Casinos are required to follow the principles of responsible gambling at the request of regulators. Is this a necessary measure for you and other operators, or does this approach benefit everyone?
— Following the principles of responsible gambling is not only a mandatory requirement of regulators, but also a useful approach for everyone. It protects visitors from the negative effects of gambling by providing tools to control their time and money. Compliance with these principles strengthens the casino’s credibility and reputation, increasing customer loyalty and satisfaction. It also promotes sustainable business development, creating conditions for long-term and healthy relationships with users. In this way, responsible gaming benefits visitors and operators by creating a safe and reliable gaming environment.
— The site has been translated into several languages: Russian, English, French and more. What percentage of the audience is made up of Russian-speaking users?
— More than 80% are Russian-speaking users. This indicates the high popularity and demand of our casino among Russian-speaking players. But we strive to provide high-quality service and localized content to meet the needs of customers from different regions.
— Which category of entertainment is most popular with players?
— Of course, slots are the undisputed leader among our visitors. Their popularity is due not only to their simplicity and fun, but also to the huge selection of themes and styles that we offer. From classic fruit machines to modern 3D slots with exciting stories — every player will find something to their liking.
— The Netherlands introduces limits on casino deposits — no more than 350 euros. The UK government sets a limit on the size of the bet. How do you feel about such trends and do you consider them necessary?
— We understand the specifics of the online entertainment market and strive to provide our customers with the most convenient and unlimited gaming experience. But at the same time, we are aware of the importance and necessity of current trends in gambling regulation and are closely monitoring their development.
If restrictions on deposits or rates are imposed on the markets in which we operate, we are ready to adapt quickly and take all necessary measures to comply with them. We value our customers and understand that their comfort and safety are a priority. Our goal is to create a reliable and comfortable gaming environment that meets the requirements of regulatory authorities and the expectations of our users.
— Online casinos regularly host tournaments. How do you select competitive slots?
— It is carried out taking into account several key factors. First, we analyze the popularity of slots among our players. Slot machines with high engagement and frequency of play have priority, as they have already proved their attractiveness and interest to users.
Secondly, we pay attention to the variety of mechanics and themes. It is important that competitive slots offer a variety of gaming experiences and can attract a wide range of visitors with different preferences.
Technical reliability and stability of the devices are also important criteria. We only select games that have been thoroughly tested and guarantee smooth operation during the tournament.
In addition, we work closely with providers to offer exclusive or new slots that can add an element of originality and uniqueness to tournaments. This helps to keep players interested and encourage their participation.
Finally, we take into account user feedback and suggestions. Regularly collecting feedback allows us to understand the games that our visitors like, as well as what slots they would like to see in contests.
Thus, the selection process for competitive slots is based on a combination of popularity, diversity, technical reliability and player feedback, which allows us to create exciting and competitive tournaments.
— Do you plan to launch joint tournaments with popular providers?
— We’ll keep it a secret for now, so that there will be a pleasant and unexpected surprise later.
— Share your plans. How will you surprise your players?
— In the near future, we plan to radically improve the convenience of all our functionality and expand promotional offers to surprise and delight users.
First, we strive to become trendsetters in the market by actively tracking popular international competitors and implementing best innovative practices. This will allow you to offer users the most up-to-date and interesting game solutions.
Secondly, we are actively working to integrate artificial intelligence into all our processes. This includes:
- Selection of gambling entertainment: AI will help you personalize game recommendations for each user, taking into account their preferences and behavior.
- Selection of bonuses: we will offer individually tailored promotions that best suit the interests of our players.
- Interaction with the support team: AI assistants will help you communicate with support staff faster and more efficiently, providing prompt answers to questions and solving problems in the shortest possible time.
These innovations will allow us to create a unique and personalized experience for each player, making our casino even more attractive and convenient.